Jenny Pruitt & Associates, REALTORS, in partnership with Billian Publishing, released the spring issue of The Atlanta Collection magazine on May 1, 2008. This latest issue marks the company’s twelfth year of production and first ever companion “green” edition of the magazine, which was produced to offer an additional efficient means of distribution.
President and CEO of Jenny Pruitt & Associates, Dan Parmer explains, “As a company, our agents and staff take pride in being on the leading edge of new industry practices. With the help of Billian Publishing, we were able to develop a customized digital version of the popular publication known as a “digizine.” The digital edition of The Atlanta Collection was created to showcase the publication in an electronic format that can be e-mailed to existing and prospective clients.” The digizine concept is unique in the sense that the viewer can “virtually” turn the pages of the magazine, flip to any page instantly, and it is 100 percent environmentally friendly. Additional benefits include increased distribution capabilities with online links on Jenny Pruitt & Associates’ website www.jennypruitt.com, our blog, and the magazine’s own website www.atlantacollection.com. 
More environmentally conscious efforts were put in place during the magazine’s production when agents were offered an online ad submission process enabling the company to eliminate excess paper waste. Rather than using traditional means, such as paper submission forms, sales associates utilized a unique online “form” further promoting the company’s efforts to “go green.”
Since its debut in 1996, The Atlanta Collection has reached a wide array of residents in metro Atlanta and the US. There are more than 120 outstanding homes presented in this issue, with a median sales price of more than $1.8 million. With a total print distribution of over 40,000 copies, The Atlanta Collection is direct- mailed to many of Atlanta’s most affluent residential areas including Brookhaven, Buckhead, Dunwoody, Midtown, Morningside, Druid Hills, Sandy Springs, Vinings, East Cobb, Alpharetta, Roswell, and Duluth.
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