When conversing with real estate professionals, you will often find that when they talk about buying real estate, they will refer to your purchase as a home. Yet when you are selling property, they will often refer to it as a house. The reason for this is the fact that buying real estate is often an emotional decision, but when selling real estate you need to remove emotion from the equation.
I like to tell people to think of your house as a marketable commodity: property, real estate. Your goal is to get others to see it as their potential home, not yours. If you do not consciously make this decision, you can inadvertently create a situation where it takes longer to sell your property.
The first step in getting your home ready to sell is to de-personalize it and always price it properly. Condition, location and price are the three things that are factors in selling your home. Be sure it is in pristine condition, the location is “fixed,” and the price is reasonable, as it is the factor that will bring you buyers.
Senior Vice President, Managing Broker
Sandy Springs office
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