Customer vs. Client - Why use a Buyer’s Agent?

Purchasing real estate is a complex and major transaction with many details to be handled. In the majority of cases, the seller will be represented by an agent. It makes sense for the buyer to have a professional working for their best interest as well as the same level of representation.

A buyer’s agent is responsible for protecting the buyer’s interests and will negotiate on behalf of the buyer. Research by the National Association of Realtors has shown that a prospective buyer who uses a buyer’s agent will find a home faster and will examine more properties than consumers who do not use a buyer’s agent. In addition, agents can often negotiate a more favorable contract than the buyer’s attempt to negotiate on their own behalf.

State law prohibits a broker from representing a buyer as a client without first entering into a written agreement with the buyer under O.C.G.A. 10-6A-1 et. Seq.

Broker - Customer

Broker does not represent the customer in a legal or agency capacity.
Can perform only ministerial acts, some examples include: providing contracts, acting as a scribe in the preparation of form contracts and identifying property.
Broker cannot provide input or advice and cannot protect your interests because you are not being represented.

Broker - Client

Evaluate the specific needs and wants of the buyer and locate properties that fit those specifications.
Educate the buyer on local traffic patterns, area amenities, home values and any customs or nuances related to the purchasing process.
Assist the buyer in determining the amount that they can afford through the pre-approval process and show properties in that price range and locale.
Assist in viewing properties - accompany the buyer on the showings, or preview the properties on behalf of the buyer to ensure that the identified specifications are met.
Research the selected properties to help the buyer make an informed decision prior to making an offer to purchase the property.
Advise the buyer on structuring an appropriate offer to purchase the selected property including a review of market data.
Negotiate on behalf of the buyer to secure the identified property at the best possible price and terms - keeping the buyer’s best interests above all others.
Promote the best interests of the buyer throughout the transaction.
Assist in securing appropriate financing for he selected property.
Provide a list of potential qualified vendors (e.g. lenders, movers, attorneys, inspectors, etc.) if these services are needed.