1. Communication, communication, communication. Sellers should let their agent know how often they would like to be contacted. Whether it be once a week or once a month, this information is critical to both parties. It’s also important to discuss the best method of communication: email or phone call.
2. Pricing.Sellers should ask to see the statistics and comparables that their agent has used in determining an initial listing price for their home. Be wary of agents so anxious for a listing, that they will price the house just to make the seller happy, rather than at a price that a thorough market analysis indicates.
3. Marketing. Sellers should expect regular updates on the marketing that has been done on their home. This should include the number of showings by agents as well as the feedback from those showings. Since more and more of the public shops for real estate on web sites rather than in print media, ask your agent if his or her web site tracks the number of times the home has been viewed on the company web site. This information is a great indication of interest in the property and its price.
4. Honesty . Although sometimes difficult to hear, sellers should expect honest feedback from their agent and potential buyers who have viewed their homes. Remember, your agent is a professional and this information needs to be delivered in order to have your home make the top of a buyer’s list.
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Senior Vice President, Managing Broker
North Fulton Office








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February 11, 2007 at Eam4928eSun, 11 Feb 2007 05:01:49 +00002
Jim
This is just the tip of the iceberg. There’s so much more to the story.
I’ve read many posts on this blog and I think that you have a lot of good information and solid advice. Keep up the good work.